OUR STORY

Built by a concrete guy, for contractors.

"I'm not a tech guy who found contractors. I'm a concrete guy who learned websites."

I'm Fernando Trujillo. I work in all types of construction here in Orange, California with my dad. I started as a "Chalan", and today I build websites, run websites, and also do ads while studying construction management.

On the job, I kept seeing the same thing: good contractors doing great work, with websites that did nothing for them. Hard to use on a phone, no way to ask for a quote, and nowhere to be found on Google.

So I started Monarch Leads to fix that. I speak your language, I know how your customers think, and I'll tell you straight what will help your business and what won't.

WHAT WE STAND FOR

Three things you can count on.

I.

Straight Talk

No confusing tech talk. Just clear answers about what we're doing and why.

II.

One Point of Contact

You deal with me. No call centers, no getting passed around.

III.

Only What We Can Deliver

We don't sell you services you don't need. If it won't help, we'll tell you.

THE PATH HERE

From laborer to websites.

I.

Started as the "Chalan"

I learned concrete from the ground up at a young age from my dad — forms, pours, finishing, and the long days that came with it.

II.

The Hussle

Today I work in landscape and concrete, while studying construction management and building websites on the side.

III.

Noticed the gap

Good contractors kept losing jobs before the phone rang — broken mobile sites, no quote path, invisible on Google.

IV.

Started Monarch Leads

I learned websites so I could fix it. Now I build, host and run sites that turn your work into phone calls.